Meta Announces New Steps to Reduce Spam and Improve Facebook Experience
Meta, the company that owns Facebook, has introduced new rules to stop spam, make the Facebook feed better, and help content creators. This comes after Facebook removed more than 100 million fake pages and over 23 million fake profiles in 2024.
In a statement, Meta said these changes will make Facebook a better place for creators who post “original and interesting content.”
Oluwasola Obagbemi, Meta’s Head of Communications for Sub-Saharan Africa, explained that many users have complained about Facebook’s feed not showing enough fresh and engaging posts. Instead, spammy content often takes over, making it hard for real creators to be seen.
“Our goal is to make sure creators who work hard to make good content are noticed and rewarded,” Obagbemi said. “These changes are part of our plan to keep Facebook a place where creators can grow and people can enjoy high-quality posts.”
New Rules to Stop Spam
To fix these problems, Meta has announced several new rules:
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No More Duplicate Accounts: If someone makes multiple accounts to post the same content, their posts will be seen less and marked as spam.
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No More Fake Engagement: Accounts that copy posts, use too many hashtags, or write unrelated captions will get fewer views and will not be allowed to earn money.
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Better Comment Controls: Facebook now has a tool to automatically hide comments from fake accounts. Users can also report fake accounts by clicking the arrow under a comment.
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Testing New Features: Facebook is testing a way for users to flag comments that are off-topic or not helpful in conversations.
“These updates will help people see more fresh and interesting posts while reducing spam and fake content,” Meta said.
Fighting Fake Accounts and Scams
Meta has been working hard to remove fake accounts and stop scams. In 2024 alone, Facebook removed:
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Over 100 million fake pages used to trick people.
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More than 23 million accounts pretending to be someone else.
This is not new, Meta has been fighting fake accounts for years.
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In November 2023, Meta removed thousands of fake accounts from China that were pretending to be Americans. These accounts posted about U.S. politics, abortion, and other sensitive topics to cause arguments.
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Later, Meta deleted over 2 million accounts linked to scam centers in Asia. These accounts were part of forced labor scams in Cambodia, Myanmar, Laos, UAE, and the Philippines.
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In July 2024, Meta removed 63,000 accounts in Nigeria used for blackmail. Scammers tricked people into sending private photos and then demanded money.
Helping Real Creators
Meta says it wants to protect real creators and help them grow. The company is giving advice on how to post original and engaging content.
“We want Facebook’s feed to be more useful and let real creators stand out,” Meta said. “Too much spam is hurting the experience. This year, we’re making changes to improve the feed and give users more control.”
These updates show that Meta is serious about stopping spam, fake accounts, and scams while supporting real content creators.
