Temu Joins Global Effort to Fight Fake Products Online
Temu, a fast-growing online shopping website owned by a Chinese company, has taken a big step to stop the sale of fake products. Temu recently signed a Memorandum of Understanding (MoU) with the International Anti-Counterfeiting Coalition (IACC). The signing happened last week during the IACC’s 2025 Annual Conference in San Diego, USA.
This agreement shows that Temu wants to work more with other organizations to protect brands and stop fake goods from being sold online. As part of the deal, Temu also became one of the first members of the Marketplace Advisory Council (MAC) a new group formed by the IACC to improve cooperation between online platforms and brand owners.
What Is the IACC and the MAC?
The IACC is a nonprofit group based in Washington, D.C. that has been fighting fake goods for more than 40 years. It helps protect intellectual property (which means things like brand names, logos, and designs) and pushes for stronger laws and policies around the world.
The Marketplace Advisory Council (MAC) is a new group created by the IACC. Its goal is to bring together big online stores, payment companies, and popular global brands to work as a team against counterfeiting.
Other members of the MAC include:
Amazon
eBay
Visa
Mastercard
PayPal
Apple
Disney
Nike
Chanel
Colgate-Palmolive
Ford
Johnson & Johnson
These companies are joining forces to share ideas, build better protection systems, and stop fake products from being sold online.
Why Is This Important?
Fake goods are a major problem around the world. A report from 2023 by the OECD (Organisation for Economic Co-operation and Development) said that counterfeit and pirated items make up more than 2.5% of all global trade, that’s over $500 billion every year.
Online shopping websites are often used to sell fake versions of well-known products. These fake items hurt real businesses, cause people to lose trust in online shopping, and can even be dangerous if the products don’t meet safety standards.
What Is Temu Doing About It?
Temu started in 2022 and quickly became popular by offering low-cost products from sellers around the world. But like many online platforms, it has to deal with the risk of fake goods being sold through its website.
To solve this, Temu has put several strong measures in place:
Seller Checks – Temu carefully checks every seller before they can list products.
Training – All sellers have to go through training to understand and follow Temu’s rules.
24/7 Monitoring – Temu uses special computer programs to look for fake listings all day and night.
Manual Reviews – Human reviewers also check listings for anything suspicious.
Brand Protection Portal – There’s a special tool that allows brand owners to report fake items quickly and easily.
Quick Removal Team – A team inside Temu is trained to deal with intellectual property issues and remove fake products fast.
What Temu and IACC Are Saying
The president of the IACC, Bob Barchiesi, welcomed Temu into the MAC and called it a major step forward. He said, “We are happy to have Temu on board. This agreement shows both sides are serious about protecting customers and brands.”
He added that the IACC created the MAC so companies could work together in a way that brings real change and stops fake goods from spreading online.
A spokesperson from Temu also spoke about the partnership. They said, “Joining this group shows we’re serious about building a trustworthy online marketplace. We’re excited to work with other big companies to fight fake goods.”
Why It Matters in the Long Run
Fake products hurt real businesses, make it hard for customers to know what’s real, and sometimes put people in danger. By working with the IACC and other major companies, Temu is showing that it wants to be part of the solution.
Joining the MAC gives Temu the chance to:
Share data and ideas with other companies
Help build new rules and best practices
Get updates on the latest tricks used by counterfeiters
Work on smarter ways to block fake goods before they are even listed
This partnership also helps Temu improve its reputation as a safe and reliable place to shop. Other platforms like Amazon and eBay have faced similar issues and have spent years building tools to stop counterfeit products.
Temu is following the same path but is doing it faster, showing that new companies can also take strong action from the start.
By joining the IACC’s Marketplace Advisory Council and signing the MoU, Temu is making it clear that it wants to be part of the global fight against fake products. This move helps protect real brands, keeps customers safe, and improves trust in the growing world of online shopping.
Temu’s actions from better seller checks to joining top industry groups, show that it’s serious about protecting both shoppers and companies.
